Does anyone know if che guevarra was voluntarily placed on the t-shirts?

He was placed on t-shirts after he was killed by the CIA. His photo became an icon and was particularly popular amongst students The portrait of 'Che' Guevara, was photographed by Alberto D�az Korda on March 5, 1960 and is considered to be the most reproduced image in the history of photography. It has come to symbolise anti-establishment, radical thought and action.